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~person:"De Bock, Tine"
~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Verhoef, Peter C."
~subject:"Decision"
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Prävention"
~subject:"Theory"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzbeitrag"
~type_genre:"Non-commercial literature"
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De Bock, Tine
Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Verhoef, Peter C.
Bauer, Hans H.
36
Janssen, Maarten C. W.
36
Sutter, Matthias
35
Rock, Bram de
34
Cherchye, Laurens
32
Huber, Frank
28
Moraga-González, José Luis
26
Vermeulen, Frederic
25
Inderst, Roman
20
Stavins, Joanna
20
Dräger, Lena
19
Franses, Philip Hans
19
Kerschbamer, Rudolf
18
Shy, Oz
18
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18
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18
Jonker, Nicole
17
Spiller, Achim
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17
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16
Falk, Armin
16
Schuh, Scott
16
Seiler, Stephan
16
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16
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15
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15
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15
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15
Peitz, Martin
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
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14
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14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Jappelli, Tullio
14
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14
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14
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International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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1
Brand
placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
Saved in:
2
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
3
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
4
Exploring the impact of fear appeals on the prevention of shoplifting
De Bock, Tine
;
Vermeir, Iris
;
Pandelaere, Mario
;
Van …
-
2010
Persistent link: https://www.econbiz.de/10003937212
Saved in:
5
Consumer ethics: the role of self-regulatory focus
De Bock, Tine
;
Van Kenhove, Patrick
-
2010
Persistent link: https://www.econbiz.de/10003976116
Saved in:
6
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
-
2011
Persistent link: https://www.econbiz.de/10008810420
Saved in:
7
Can fat taxes and package size restrictions stimulate healthy food choices?
Huyghe, E.
;
Van Kerckhove, Anneleen
-
2013
Persistent link: https://www.econbiz.de/10010256395
Saved in:
8
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
9
The impact of associative advertising on personal values and behavior
Defever, Christine
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802892
Saved in:
10
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
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