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De Chernatony, Leslie
Segal-Horn, Susan
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The criteria for successful services brands
De Chernatony, Leslie
;
Segal-Horn, Susan
-
2010
Persistent link: https://www.econbiz.de/10003922789
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Identifying and sustaining services brands' values
De Chernatony, Leslie
;
Drury, Susan
;
Segal-Horn, Susan
- In:
Journal of marketing communications
10
(
2004
)
2
,
pp. 73-94
Persistent link: https://www.econbiz.de/10008117350
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3
Communicating Services Brands' Values Internally and Externally
De Chernatony, Leslie
;
Cottam, Susan
;
Segal-Horn, Susan
- In:
The service industries journal
26
(
2006
)
8
,
pp. 819-836
Persistent link: https://www.econbiz.de/10007386196
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