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~person:"De Houwer, Jan"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Van Kerckhove, Anneleen"
~person:"Vandecasteele, Bert"
~person:"Verhoef, Peter C."
~person:"Wertenbroch, Klaus"
~subject:"Health risk"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Health risk
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
26
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11
Theory
11
Decision theory
4
Entscheidungstheorie
4
Willingness to pay
4
Zahlungsbereitschaftsanalyse
4
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3
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3
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1
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1
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1
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1
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9
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26
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Graue Literatur
Article in journal
202
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202
Arbeitspapier
30
Working Paper
30
Non-commercial literature
26
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16
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16
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6
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6
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2
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26
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De Houwer, Jan
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Van Kerckhove, Anneleen
Vandecasteele, Bert
Verhoef, Peter C.
Wertenbroch, Klaus
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Sutter, Matthias
25
Vermeulen, Frederic
24
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Spiller, Achim
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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INSEAD
5
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2
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1
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1
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13
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7
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2
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1
MO
1
R & D / Institut Eropéen d'Administration des Affaires ; Corporate Renewal Initiative : working papers
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ECONIS (ZBW)
26
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1
Consumer (mis)behavior and public policy intervention
Wertenbroch, Klaus
-
2016
Persistent link: https://www.econbiz.de/10011695289
Saved in:
2
Procrastination, deadlines and performance
Ariely, Dan
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631005
Saved in:
3
Measuring consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
(
contributor
);
Skiera, Bernd
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001631035
Saved in:
4
Debt aversion as self-control : consumer self-management of liquidity constraints
Wertenbroch, Klaus
(
contributor
);
Soman, Dilip
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632303
Saved in:
5
Self-rationing : self-control in consumer choice
Wertenbroch, Klaus
(
contributor
)
-
2001
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001632506
Saved in:
6
Procrastination, deadlines,and performance : self-control by precommitment
Ariely, Dan
(
contributor
);
Wertenbroch, Klaus
(
contributor
)
-
2001
-
[Elektronische Ressource], rev. version of 2001/09/MKT
Persistent link: https://www.econbiz.de/10001632975
Saved in:
7
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
8
Incentive-compatible elicitation of consumer willingness to pay at the point of purchase
Wertenbroch, Klaus
;
Skiera, Bernd
-
2000
Persistent link: https://www.econbiz.de/10001517545
Saved in:
9
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
10
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
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