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Low-fit cause-related marketing : when and why do consumers respond positively?
DeMotta, Yoshiko; Janssen, Catherine; Sen, Sankar - In: Journal of consumer psychology : JCP ; the official … 34 (2024) 2, pp. 281-298
Persistent link: https://www.econbiz.de/10014534650
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How psychological contracts motivate employer-brand patronage
DeMotta, Yoshiko; Sen, Sankar - In: Marketing letters : a journal of research in marketing 28 (2017) 3, pp. 385-395
Persistent link: https://www.econbiz.de/10011730654
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Consumer responses to corporate social responsibility (CSR) contribution type
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of consumer research : JCR ; an … 44 (2017) 4, pp. 738-758
Persistent link: https://www.econbiz.de/10011780549
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In-group and out-group influences on the consumption behavior of minority groups : the case of gay men
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78
Persistent link: https://www.econbiz.de/10009774952
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In-Group and Out-Group Influences on the Consumption Behavior of Minority Groups: The Case of Gay Men
Hildebrand, Diogo; DeMotta, Yoshiko; Sen, Sankar; … - In: Journal of public policy & marketing : JPP & M ; an … 32 (2013), pp. 70-78
Persistent link: https://www.econbiz.de/10010122827