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A Bayesian vector multidimensional scaling procedure for the analysis of ordered preference data
Fong, Duncan K. H.; DeSarbo, Wayne; Park, Joonwook; … - In: Journal of the American Statistical Association : JASA 105 (2010) 490, pp. 482-492
Persistent link: https://www.econbiz.de/10008736171
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Model-based segmentation featuring simultaneous segment-level variable selection
Kim, Sunghoon; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of marketing research : JMR 49 (2012) 5, pp. 725-736
Persistent link: https://www.econbiz.de/10009659276
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Implementing managerial constraints in model-based segmentation : extensions of Kim, Fong, and DeSarbo (2012) with an application to heterogeneous perceptions of service quality
Kim, Sunghoon; Blanchard, Simon J.; DeSarbo, Wayne; … - In: Journal of marketing research : JMR 50 (2013) 5, pp. 664-673
Persistent link: https://www.econbiz.de/10010195930
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Modeling the evolution of competitive market structure via competitive group dynamics
Kani, Amirali; Fong, Duncan K. H.; DeSarbo, Wayne - In: Journal of modelling in management 18 (2023) 2, pp. 457-479
Persistent link: https://www.econbiz.de/10014334909
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Revisiting customer value analysis in a heterogeneous market
DeSarbo, Wayne; Ebbes, Peter; Fong, Duncan K. H.; Snow, … - In: Journal of modelling in management 5 (2010) 1, pp. 8-24
Persistent link: https://www.econbiz.de/10003968473
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A generalized ordinal finite mixture regression model for market segmentation
Zhang, Yifan; Fong, Duncan K. H.; DeSarbo, Wayne - In: International journal of research in marketing : IJRM ; … 38 (2021) 4, pp. 1055-1072
Persistent link: https://www.econbiz.de/10013191824