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DeSarbo, Wayne
Gino, Francesca
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Multidimensional scaling and positioning
Green, Paul E.
;
Rao, Vithala R.
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Wedel, Michel
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2017
Persistent link: https://www.econbiz.de/10011634176
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Synthesized clustering: A method for amalgamating alternative clustering bases with differential weighting of variables
DeSarbo, Wayne
;
Carroll, J.
;
Clark, Linda
;
Green, Paul
- In:
Psychometrika
49
(
1984
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1
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pp. 57-78
Persistent link: https://www.econbiz.de/10005156291
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An alternating least-squares procedure for estimating missing preference data in product-concept testing
DeSarbo, Wayne
- In:
Decision sciences : DS
17
(
1986
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2
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pp. 163-185
Persistent link: https://www.econbiz.de/10001026661
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Hierarchical bayes conjoint analysis : recovery of partworth heterogeneity from reduced experimental designs
Lenk, Peter J.
;
DeSarbo, Wayne
;
Green, Paul E.
;
Young, …
-
2007
Persistent link: https://www.econbiz.de/10003541579
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