An alternating least-squares procedure for estimating missing preference data in product-concept testing
Year of publication: |
1986
|
---|---|
Authors: | DeSarbo, Wayne |
Other Persons: | Green, Paul E. (contributor) ; Carroll, J. Douglas (contributor) |
Published in: |
Decision sciences : DS. - Atlanta, Ga. : Wiley, ISSN 0011-7315, ZDB-ID 412837-0. - Vol. 17.1986, 2, p. 163-185
|
Subject: | Marketingmanagement | Marketing management | Produktgestaltung | Product design |
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