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The Dilemma of Pull and Push-P...
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Dean, Dwane
Netemeyer, Richard G.
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Developing and validating measures of facets of customer-based brand equity
Netemeyer, Richard G.
;
Krishnan, Balaji
;
Pullig, Chris
; …
- In:
Journal of Business Research
57
(
2004
)
2
,
pp. 209-224
Persistent link: https://www.econbiz.de/10005473961
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Developing and validating measures of facets of customer-based brand equity
Netemeyer, Richard G.
;
Krishnan, Balaji
;
Pullig, Chris
; …
- In:
Journal of business research : JBR
57
(
2004
)
2
,
pp. 209
Persistent link: https://www.econbiz.de/10006719094
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