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New product creativity : understanding contract specificity in new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Journal of marketing 80 (2016) 2, pp. 39-58
Persistent link: https://www.econbiz.de/10011458669
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Reciprocal value sharing in manufacturer-retailer relationships : the case of new product introductions
Dean, Tereza; Griffith, David A.; Calantone, Roger J. - In: Marketing letters : a journal of research in marketing 29 (2018) 1, pp. 87-100
Persistent link: https://www.econbiz.de/10011820305
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Relationship marketing variation in multidyadic industrial channels with component supplier specification
Dean, Tereza; Griffith, David A. - In: Journal of Inter-Organizational Relationships 28 (2022) 3/4, pp. 112-128
Persistent link: https://www.econbiz.de/10014330956
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Choices and consequences : recommendations for an improved understanding of cultural distance in international marketing research
Griffith, David A.; Dean, Tereza; Hoppner, Jessica J. - In: Journal of international marketing 29 (2021) 3, pp. 23-42
Persistent link: https://www.econbiz.de/10012608047
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Building and leveraging competence exploitation and exploration for firm new product success
Griffith, David A.; Dean, Tereza; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 97 (2021), pp. 233-244
Persistent link: https://www.econbiz.de/10013206321
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The roles of shadow of the past and future in driving new product novelty and meaningfulness within coopetitive collaborations
Dean, Tereza; Griffith, David A.; Yalcinkaya, Goksel - In: Industrial marketing management : the international … 109 (2023), pp. 174-187
Persistent link: https://www.econbiz.de/10014282235