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Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific journal of marketing and logistics 28 (2016) 1, pp. 56-72
Persistent link: https://www.econbiz.de/10011529191
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Impact of firm's reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing intelligence & planning 32 (2014) 5, pp. 646-664
Persistent link: https://www.econbiz.de/10010406668
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Assessing the ethnocentric tendencies of different age‐cohorts in an emerging market
Deb, Madhurima; Roy Chaudhuri, Himadri - In: Journal of Indian Business Research 4 (2012) 4, pp. 244-268
Purpose – The main purpose of this study was to investigate what leads consumers to ethnocentrism and the effects of … their ethnocentrism on attitudes toward country of origin (CO), and subsequently on purchase intentions (PI). The other …
Persistent link: https://www.econbiz.de/10014874952
Cover Image
Impact of culture on religiosity, cosmopolitanism and ethnocentrism
Deb, Madhurima; Sinha, Gautam - In: Asia Pacific Journal of Marketing and Logistics 28 (2016) 1, pp. 56-72
ethnocentrism on attitudes towards foreign products, among two religious classes in India. Design …
Persistent link: https://www.econbiz.de/10014675676
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Impact of firm ' s reputation and ethnocentrism on attitude towards foreign products
Deb, Madhurima; Chaudhuri, Himadri Roy - In: Marketing Intelligence & Planning 32 (2014) 5, pp. 646-664
Purpose – The purpose of this paper is to study the impact of firm ' s reputation and ethnocentrism on young consumer …
Persistent link: https://www.econbiz.de/10014947140