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A survey of the challenges and pitfalls of cluster analysis application in market segmentation
Tuma, Michael N.; Decker, Reinhold; Scholz, Sören W. - In: International journal of market research : JMRS ; the … 53 (2011) 3, pp. 391-414
Persistent link: https://www.econbiz.de/10009160888
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Pattern detection with growing neural networks - an application to marketing and library data
Decker, Reinhold; Hermelbracht, Antonia - In: Operations research proceedings 2004 : selected papers …, (pp. 230-237). 2005
Persistent link: https://www.econbiz.de/10002851384
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Alternative Ansätze zur datengestützten Verbundmessung im Electronic Retailing
Decker, Reinhold; Schimmelpfennig, Heiko - In: Electronic retailing, (pp. 193-212). 2002
Persistent link: https://www.econbiz.de/10001679106
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Einsatzmöglichkeiten der Diskriminanzanalyse in der Marktforschung
Decker, Reinhold; Temme, Thorsten - 1998
Persistent link: https://www.econbiz.de/10013385345