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Marketing and organisational evaluation of rural firms in the internet
Tsekouropoulos, Georgios; Andreopoulou, Zacharoula; … - In: International journal of technology marketing : IJTMkt 8 (2013) 3, pp. 272-286
Persistent link: https://www.econbiz.de/10010200400
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Internet marketing for sustainable development and rural tourism
Andreopoulou, Zacharoula; Tsekouropoulos, Georgios; … - In: International journal of business information systems : … 16 (2014) 4, pp. 446-461
Persistent link: https://www.econbiz.de/10010478663
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Food, internet and neuromarketing in the context of well-being sustainability
Varlese, Monica; Misso, Rosa; Koliouska, Christiana; … - In: International journal of technology marketing : IJTMkt 14 (2020) 3, pp. 267-282
Persistent link: https://www.econbiz.de/10012534217
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Environment and policy factors shaping e-commerce diffusion : a cross-country comparison
Gibbs, Jennifer; Kraemer, Kenneth L.; Dedrick, Jason - 2008
Persistent link: https://www.econbiz.de/10003763901
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Globalization and national diversity: e-commerce diffusion and impacts across nations
Kraemer, Kenneth L.; Dedrick, Jason; Melville, Nigel P. - In: Global e-commerce : impacts of national environment and …, (pp. 13-61). 2006
Persistent link: https://www.econbiz.de/10003359606
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The United States: adaptive integration versus the Silicon Valley model
Dedrick, Jason; Kraemer, Kenneth L.; King, John L.; … - In: Global e-commerce : impacts of national environment and …, (pp. 62-107). 2006
Persistent link: https://www.econbiz.de/10003359616
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Global convergence and local divergence in e-commerce: cross-country analyses
Zhu, Kevin; Xu, Sean Xin; Kraemer, Kenneth L.; Dedrick, … - In: Global e-commerce : impacts of national environment and …, (pp. 345-384). 2006
Persistent link: https://www.econbiz.de/10003359677
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Globalization, the Internet and e-business : convergence or divergence in cross-country trends?
Kraemer, Kenneth L.; Dedrick, Jason - In: Internet and digital economics : [principles, methods …, (pp. 663-692). 2007
Persistent link: https://www.econbiz.de/10003514622
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Building with bricks and mortar : the revenue impact of opening physical stores in a multichannel environment
Pauwels, Koen; Neslin, Scott A. - In: Journal of retailing 91 (2015) 2, pp. 182-197
Persistent link: https://www.econbiz.de/10011308952
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The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut; Neslin, Scott A.; Verhoef, Peter C. - In: International journal of research in marketing : IJRM ; … 31 (2014) 1, pp. 49-64
Persistent link: https://www.econbiz.de/10010370707