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~person:"Deependra Singh"
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Beziehungsmarketing
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India
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Deependra Singh
Bajpai, Naval
20
Sharma, J. P.
18
Kulshreshtha, Kushagra
12
Sharma, Gunjan
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Dubey, Prince
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Sharma, Jai Prakash
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Tripathi, Vikas
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Kanojia, Sunaina
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Dewan, Astha
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International journal of electronic marketing and retailing : IJEMR
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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ECONIS (ZBW)
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Brand experience-brand love relationship for Indian hypermarket brands : the moderating role of customer personality traits
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
Journal of relationship marketing : innovations and …
20
(
2021
)
1
,
pp. 20-41
Persistent link: https://www.econbiz.de/10012483395
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2
Factors underlying brand trust for affecting brand love leading to customers' purchase intention in Indian hypermarkets
Deependra Singh
;
Bajpai, Naval
;
Kulshreshtha, Kushagra
- In:
International journal of electronic marketing and …
12
(
2021
)
3
,
pp. 254-284
Persistent link: https://www.econbiz.de/10012598426
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