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~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Pieniak, Zuzanna"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verbeke, Wim"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Befragung"
~subject:"Entscheidung"
~subject:"Entscheidungstheorie"
~subject:"IT-gestütztes Marketing"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Relationship marketing"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Befragung
Entscheidung
Entscheidungstheorie
IT-gestütztes Marketing
Konsumentenverhalten
Marktsegmentierung
Mode
Relationship marketing
Viral marketing
Consumer behaviour
23
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5
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Graue Literatur
Article in journal
215
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215
Arbeitspapier
28
Working Paper
28
Non-commercial literature
23
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18
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18
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6
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6
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23
Author
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Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Pieniak, Zuzanna
Schillewaert, Niels
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verbeke, Wim
Verhelst, Benjamin
Verhoef, Peter C.
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Rock, Bram de
34
Sutter, Matthias
34
Cherchye, Laurens
32
Huber, Frank
30
Moraga-González, José Luis
26
Vermeulen, Frederic
25
Stavins, Joanna
20
Dräger, Lena
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Erasmus Research Institute of Management
2
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1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
20
ERIM report series research in management
2
Econometric Institute research papers
1
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ECONIS (ZBW)
23
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Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
2
Sustainable food consumption, involvement, certainty and values : an application of the theory of planned behaviour
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2005
Persistent link: https://www.econbiz.de/10003243515
Saved in:
3
Sustainable food consumption : exploring the consumer attitude - behaviour GAP
Vermeir, Iris
(
contributor
);
Verbeke, Wim
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002400470
Saved in:
4
The moderating impact of relational strength on the relationship between relationship quality and purchasing behavior
De Cannière, Marie Hélène
(
contributor
); …
-
2006
Persistent link: https://www.econbiz.de/10003332091
Saved in:
5
Predicting home-appliance acquisition sequences : Markov/Markov for discrimination and survival analysis for modeling sequential information in NPTB models
Prinzie, Anita
(
contributor
);
Van den Poel, Dirk
(
contributor
)
-
2007
Persistent link: https://www.econbiz.de/10003417260
Saved in:
6
Involvement on attitude-decision consistency in a memory-based decision context
Van Kerckhove, Anneleen
;
Vermeir, Iris
;
Geuens, Maggie
-
2009
Persistent link: https://www.econbiz.de/10003936788
Saved in:
7
Data augmentation by predicting spending pleasure using commercially available external data
Baecke, Philippe
;
Van den Poel, Dirk
-
2009
Persistent link: https://www.econbiz.de/10003936802
Saved in:
8
Intention superiority perspectives on preference-decision consistency
Van Kerckhove, Anneleen
;
Geuens, Maggie
;
Vermeir, Iris
-
2011
Persistent link: https://www.econbiz.de/10008810420
Saved in:
9
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
10
Deep habits in consumption : a spatial panel analysis using scanner data
Verhelst, Benjamin
;
Van den Poel, Dirk
-
2012
Persistent link: https://www.econbiz.de/10009713373
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