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~person:"Defever, Christine"
~person:"Laroche, Michel"
~person:"Loureiro, Sandra Maria Correia"
~person:"Pelsmacker, Patrick de"
~person:"Schillewaert, Niels"
~person:"Van Kerckhove, Anneleen"
~person:"Van den Poel, Dirk"
~person:"Verhelst, Benjamin"
~person:"Verhoef, Peter C."
~subject:"Entscheidung"
~subject:"Konsumentenverhalten"
~subject:"Marktsegmentierung"
~subject:"Mode"
~subject:"Viral marketing"
~type_genre:"Graue Literatur"
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Entscheidung
Konsumentenverhalten
Marktsegmentierung
Mode
Viral marketing
Consumer behaviour
20
Beziehungsmarketing
5
Relationship marketing
5
Theorie
4
Theory
4
Estimation
3
Schätzung
3
Belgien
2
Belgium
2
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2
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2
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Market research
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Marketing theory
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Marketingtheorie
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Marktforschung
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Offenbarte Präferenzen
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Revealed preferences
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Cognition
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Consumer society
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Consumption theory
1
Customer value
1
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Direct marketing
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1
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4
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Book / Working Paper
20
Type of publication (narrower categories)
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Graue Literatur
Article in journal
206
Aufsatz in Zeitschrift
206
Arbeitspapier
25
Working Paper
25
Non-commercial literature
20
Aufsatz im Buch
15
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15
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Sammelwerk
6
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Defever, Christine
Laroche, Michel
Loureiro, Sandra Maria Correia
Pelsmacker, Patrick de
Schillewaert, Niels
Van Kerckhove, Anneleen
Van den Poel, Dirk
Verhelst, Benjamin
Verhoef, Peter C.
Janssen, Maarten C. W.
36
Bauer, Hans H.
35
Sutter, Matthias
34
Rock, Bram de
33
Cherchye, Laurens
31
Huber, Frank
28
Moraga-González, José Luis
26
Vermeulen, Frederic
24
Dräger, Lena
19
Stavins, Joanna
19
Kerschbamer, Rudolf
18
Shy, Oz
18
Wiedmann, Klaus-Peter
18
Zhou, Jidong
18
Inderst, Roman
17
Jonker, Nicole
17
Vandenbussche, Hylke
17
Chandon, Pierre
16
Falk, Armin
16
Seiler, Stephan
16
Spiller, Achim
16
Wertenbroch, Klaus
16
Blundell, Richard W.
15
Courty, Pascal
15
Franses, Philip Hans
15
Helm, Roland
15
Schuh, Scott
15
Warlop, Luk
15
Wildenbeest, Matthijs R.
15
Armstrong, Mark
14
Cruijsen, Carin van der
14
Eliaz, Kfir
14
Friedrichsen, Jana
14
Griffith, Rachel
14
Jappelli, Tullio
14
Karlan, Dean
14
Karle, Heiko
14
Netessine, Serguei
14
Nevo, Aviv
14
Peitz, Martin
14
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Rijksuniversiteit Gent / Faculteit Economie en Bedrijfskunde
3
Erasmus Research Institute of Management
2
Econometrisch Instituut <Rotterdam>
1
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Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
17
ERIM report series research in management
2
Econometric Institute research papers
1
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ECONIS (ZBW)
20
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1
Banking behaviour after the lifecycle event of "moving in together" : an exploratory study of the role of marketing investments
Larivière, Bart
(
contributor
); …
-
2007
Persistent link: https://www.econbiz.de/10003407628
Saved in:
2
Predicting mail-order repeat buying : which variables matter ?
Van den Poel, Dirk
(
contributor
)
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001811629
Saved in:
3
Predicting online purchasing behavior
Buckinx, Wouter
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001812651
Saved in:
4
On combining revealed and stated preferences to forecast customer behavior : three case studies
Verhoef, Peter C.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001644170
Saved in:
5
Implicit attitudes toward green consumer behavior
Vantomme, Delphine
;
Geuens, Maggie
;
De Houwer, Jan
; …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001999821
Saved in:
6
Explaining choice and share of category requirements of biologic meat
Verhoef, Peter C.
(
contributor
); …
-
2003
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001861919
Saved in:
7
Why promotion strategies based on market basket analysis do not work
Vindevogel, Bernd
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002397202
Saved in:
8
The impact of
brand
and category characteristics on consumer stock-out reactions
Sloot, Laurens M.
(
contributor
); …
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001721972
Saved in:
9
Predicting customer retention and profitability by using random forests and regression forests techniques
Larivière, Bart
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10002593764
Saved in:
10
The proximity effect : the role of interitem distance on reverse-item bias
Weijters, Bert
(
contributor
);
Geuens, Maggie
(
contributor
); …
-
2008
Persistent link: https://www.econbiz.de/10003802883
Saved in:
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