Del Chiappa, Giacomo; Martín, Juan Carlos; Román, … - In: Wine Economics and Policy 11 (2022) 1, pp. 107-126
The aim of this research is to aid winery managers in bundling a plethora of different service features to meet the wine tourists' expectations. A discrete choice model using best-worst scaling (BWS) data is estimated to obtain the relative importance of the attributes included in the analysis....
