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Delbaere, Marjorie
Phillips, Barbara J.
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Social media influencers : A route to brand engagement for their followers
Delbaere, Marjorie
;
Michael, Brittany
;
Phillips, Barbara J.
- In:
Psychology & Marketing
38
(
2020
)
1
,
pp. 101-112
Persistent link: https://www.econbiz.de/10012407465
Saved in:
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Personification in advertising : using a visual metaphor to trigger anthropomorphism
Delbaere, Marjorie
;
McQuarrie, Edward F.
;
Phillips, …
- In:
Journal of advertising : official publication of the …
40
(
2011
)
1
,
pp. 121-130
Persistent link: https://www.econbiz.de/10009009156
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