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Deng, Guangkuan
Xu, Ying
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Nankai business review international
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How e-commerce platforms build channel power : the role of AI resources and market-based assets
Deng, Guangkuan
;
Zhang, Jianyu
;
Xu, Ying
- In:
The journal of business & industrial marketing
39
(
2024
)
2
,
pp. 173-188
Persistent link: https://www.econbiz.de/10014473008
Saved in:
2
Research on the impact of e-commerce platform's AI resources on seller opportunism : a cultivational governance mechanism
Deng, Guangkuan
;
Zhang, Jianyu
;
He, Lijuan
;
Xu, Ying
- In:
Nankai business review international
14
(
2023
)
4
,
pp. 720-745
Persistent link: https://www.econbiz.de/10014454672
Saved in:
3
Enhancing customer satisfaction with chatbots : the influence of anthropomorphic communication styles and anthropomorphised roles
Xu, Ying
;
Zhang, Jianyu
;
Chi, Rui
;
Deng, Guangkuan
- In:
Nankai business review international
14
(
2023
)
2
,
pp. 249-271
Persistent link: https://www.econbiz.de/10014319307
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