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"Right" on the day : how the timing of date-specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & marketing
39
(
2022
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012796117
Saved in:
2
“Right” on the day : How the timing of date‐specific promotions influences consumer responses
Deng, Huixin
;
Jin, Liyin
;
Xu, Qian
- In:
Psychology & Marketing
39
(
2021
)
2
,
pp. 429-440
Persistent link: https://www.econbiz.de/10012808556
Saved in:
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