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Deng, Jia
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Huang, Zhen
;
Zhu, Yidan
;
Hao, Andy
;
Deng, Jia
- In:
Journal of research in interactive marketing : …
17
(
2023
)
4
,
pp. 493-509
Persistent link: https://www.econbiz.de/10014313535
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