How social presence influences consumer purchase intention in live video commerce : the mediating role of immersive experience and the moderating role of positive emotions
Zhen Huang, Yidan Zhu, Andy Hao and Jia Deng
| Year of publication: |
2023
|
|---|---|
| Authors: | Huang, Zhen ; Zhu, Yidan ; Hao, Andy ; Deng, Jia |
| Published in: |
Journal of research in interactive marketing : interactive marketing and computer-mediated communication. - Bingley : Emerald, ISSN 2040-7130, ZDB-ID 2556111-X. - Vol. 17.2023, 4, p. 493-509
|
| Subject: | Consumer purchase intentions | Immersive experience | Positive emotions | Social presence | Emotion | Konsumentenverhalten | Consumer behaviour | Experiment |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1108/JRIM-01-2022-0009 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014313535