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Industrial new product launch strategies and product development performance
Hultink, Erik J. (contributor) - 1995
Persistent link: https://www.econbiz.de/10000924075
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Launch strategies and product advantage
Hultink, Erik J. - 1995
Persistent link: https://www.econbiz.de/10013421229
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Social contagion in new product trial and repeat
Iyengar, Radha; Van Den Bulte, Christophe; Lee, Jae Young - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 408-429
Persistent link: https://www.econbiz.de/10011291342
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2012
Persistent link: https://www.econbiz.de/10009503893
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Distinguishing among mechanisms of social contagion in new product adoption : framework and illustration
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - In: MSI reports : working paper series (2011) 4, pp. 189-241
Persistent link: https://www.econbiz.de/10009559365
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Distinguishing among multiple mechanisms of social contagion : social learning versus normative legitimation in new product adoption
Iyengar, Radha; Van Den Bulte, Christophe; Choi, Jeonghye - 2011
Persistent link: https://www.econbiz.de/10009356151
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Leadership cycles
Zanchettin, Piercarlo; Denicolò, Vincenzo - 2009
cases policy should favour R&D by incumbents, not out-siders, and that stronger patent protection may reduce innovation and …
Persistent link: https://www.econbiz.de/10003907636
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Leadership cycles
Denicolò, Vincenzo; Zanchettin, Piercarlo - 2010
cases policy should favour R&D by incumbents, not outsiders, and that stronger patent protection may reduce innovation and … growth. -- Technological Lead ; Innovation ; R&D …
Persistent link: https://www.econbiz.de/10008702831
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Leadership Cycles
Denicolò, Vincenzo; Zanchettin, Piercarlo - 2009
cases policy should favour R&D by incumbents, not outsiders, and that stronger patent protection may reduce innovation and …
Persistent link: https://www.econbiz.de/10014200727
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Leadership Cycles
Denicolò, Vincenzo - 2010
cases policy should favour R&D by incumbents, not outsiders, and that stronger patent protection may reduce innovation and …
Persistent link: https://www.econbiz.de/10013144462