//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~person:"Goldschlag, Nathan"
~person:"Srivastava, R. K."
~subject:"Advertising effects"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Advertising effects
Design
United States
Werbung
Brand management
36
Markenführung
36
Consumer behaviour
20
Konsumentenverhalten
20
Werbewirkung
20
Brand image
15
Markenimage
15
Product Placement
12
Product placement
12
Advertising
9
Brand
8
Markenartikel
8
Marketing management
6
Marketingmanagement
6
Brand extension
5
Brand placement
5
Corporate policy
5
Estimation
5
Firm performance
5
Lebenszyklus
5
Life cycle
5
Markenrecht
5
Markentransfer
5
Schätzung
5
Trademark law
5
USA
5
Unternehmenserfolg
5
Unternehmenspolitik
5
Emerging economies
4
Fernsehwerbung
4
Internet marketing
4
Online-Marketing
4
Schwellenländer
4
Social Web
4
Social web
4
Television advertising
4
Belgien
3
more ...
less ...
Online availability
All
Undetermined
17
Free
5
Type of publication
All
Article
24
Book / Working Paper
5
Type of publication (narrower categories)
All
Article in journal
21
Aufsatz in Zeitschrift
21
Aufsatz im Buch
3
Book section
3
Arbeitspapier
2
Conference paper
2
Graue Literatur
2
Konferenzbeitrag
2
Non-commercial literature
2
Working Paper
2
more ...
less ...
Language
All
English
29
Author
All
Dens, Nathalie
Goldschlag, Nathan
Srivastava, R. K.
Pelsmacker, Patrick de
19
Esch, Franz-Rudolf
13
Wheeler, Alina
11
Bauer, Hans H.
10
Gierl, Heribert
10
Romaniuk, Jenni
10
Burmann, Christoph
9
De Chernatony, Leslie
9
Pipek, Volkmar
9
Huber, Frank
8
Kumar, Vijay
8
Septianto, Felix
8
D'Ippolito, Beatrice
7
Eisend, Martin
7
Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Christodoulides, George
6
Erfgen, Carsten
6
Foroudi, Pantea
6
Ko, Eunju
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Sreejesh, S.
6
Straker, Karla
6
Vashisht, Devika
6
Voorveld, Hilde
6
Wrigley, Cara
6
Baumgarth, Carsten
5
Bruce, Margaret
5
Hayes, Jameson L.
5
Matthes, Jörg
5
Myers, Amanda
5
Roth, Simone
5
more ...
less ...
Institution
All
National Bureau of Economic Research
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
2
Journal of marketing communications
2
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of comparative management
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of promotion management : JPM
1
Journal of promotion management : innovations in planning and applied research
1
Journal of strategic marketing
1
Marketing letters : a journal of research in marketing
1
NBER Working Paper
1
NBER working paper series
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
USPTO Economic Working Paper
1
Working paper / National Bureau of Economic Research, Inc.
1
Working papers / U.S. Census Bureau, Center for Economic Studies
1
more ...
less ...
Source
All
ECONIS (ZBW)
29
Showing
1
-
10
of
29
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
3
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
4
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
5
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
6
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
7
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
8
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
Saved in:
9
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
10
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
1
2
3
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->