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~person:"Dens, Nathalie"
~person:"Melewar, T. C."
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Design"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
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Werbemitteldesign und Markenpo...
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Brand attitude
Brand placement
Design
Marketingmanagement
United States
Werbung
Brand management
91
Markenführung
91
Consumer behaviour
39
Konsumentenverhalten
39
Brand image
34
Markenimage
34
Brand
22
Markenartikel
22
Corporate reputation
20
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Advertising effects
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Werbewirkung
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Product placement
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Celebrity endorsement
4
Celebrity-Werbung
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Corporate Social Responsibility
4
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English
29
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Dens, Nathalie
Melewar, T. C.
Keller, Kevin Lane
23
Balmer, John M. T.
12
Burmann, Christoph
12
Wheeler, Alina
12
Baumgarth, Carsten
11
Foroudi, Pantea
11
Gierl, Heribert
11
Ko, Eunju
11
Pelsmacker, Patrick de
11
De Chernatony, Leslie
10
Laukkanen, Tommi
10
Romaniuk, Jenni
10
Pipek, Volkmar
9
Urde, Mats
9
Christodoulides, George
8
Brunner, Christian Boris
7
D'Ippolito, Beatrice
7
Eisend, Martin
7
Gupta, Suraksha
7
Kitchen, Philip J.
7
Leimeister, Jan Marco
7
Loureiro, Sandra Maria Correia
7
Meffert, Heribert
7
Merrilees, Bill
7
O'Cass, Aron
7
Pitt, Leyland F.
7
Srivastava, R. K.
7
Wymer, Walter
7
Aaker, David A.
6
Adeola, Ogechi
6
Balmer, John M.T.
6
Brasel, S. Adam
6
Chan-Olmsted, Sylvia M.
6
Hirvonen, Saku
6
Huber, Frank
6
Krcmar, Helmut
6
MacInnis, Deborah J.
6
Reijonen, Helen
6
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Journal of business research : JBR
4
European journal of marketing : EJM
2
International journal of advertising : the quarterly review of marketing communications
2
International studies of management and organization
2
Qualitative market research : an international journal
2
The journal of brand management : an international journal
2
The marketing review
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Building corporate identity, image and reputation in the digital era
1
Corporate reputation review
1
Corporate reputation review : an international journal
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of advertising : the review of marketing communications
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Journal of electronic commerce research : JECR
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ECONIS (ZBW)
29
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1
Corporate logo : history, definition, and components
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
International studies of management and organization
47
(
2017
)
2
,
pp. 176-196
Persistent link: https://www.econbiz.de/10011675697
Saved in:
2
Linking corporate logo, corporate image, and reputation : an examination of consumer perceptions in the financial setting
Foroudi, Pantea
;
Melewar, T. C.
;
Gupta, Suraksha
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2269-2281
Persistent link: https://www.econbiz.de/10010401999
Saved in:
3
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
4
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
5
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
6
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
7
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
8
Examining the effects of celebrity trust on advertising credibility, brand credibility and corporate credibility
Hussain, Shahzeb
;
Melewar, T. C.
;
Priporas, …
- In:
Journal of business research : JBR
109
(
2020
),
pp. 472-488
Persistent link: https://www.econbiz.de/10012238107
Saved in:
9
Brand placement in text : the short- and long-term effects of placement modality and need for cognition
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
5
,
pp. 682-704
Persistent link: https://www.econbiz.de/10011799694
Saved in:
10
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
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