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~person:"Dens, Nathalie"
~person:"Simeone, Luca"
~subject:"Design"
~subject:"United States"
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Dens, Nathalie
Simeone, Luca
Wheeler, Alina
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Pipek, Volkmar
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Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the quarterly review of marketing communications
1
International journal of advertising : the review of marketing communications
1
Journal of business research : JBR
1
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Technovation : the international journal of technological innovation, entrepreneurship and technology management
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ECONIS (ZBW)
9
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1
Knowledge translation mechanisms in open innovation : the role of
design
in R&D projects
Simeone, Luca
;
Secundo, Giustina
;
Schiuma, Giovanni
- In:
Journal of knowledge management
21
(
2017
)
6
,
pp. 1406-1429
Persistent link: https://www.econbiz.de/10011754780
Saved in:
2
Adopting a
design
approach to translate needs and interests of stakeholders in academic entrepreneurship : the MIT Senseable City Lab case
Simeone, Luca
;
Secundo, Giustina
;
Schiuma, Giovanni
- In:
Technovation : the international journal of …
64/65
(
2017
),
pp. 58-67
Persistent link: https://www.econbiz.de/10011893112
Saved in:
3
Creativity and stakeholders' engagement in open innovation :
design
for knowledge translation in technology-intensive enterprises
Secundo, Giustina
;
Del Vecchio, Pasquale
;
Simeone, Luca
; …
- In:
Journal of business research : JBR
119
(
2020
),
pp. 272-282
Persistent link: https://www.econbiz.de/10012416977
Saved in:
4
The potential of
design
-driven foresight to support strategy articulation through experiential learning
Simeone, Luca
;
D'Ippolito, Beatrice
- In:
Long range planning : LRP ; international journal of …
55
(
2022
)
6
,
pp. 1-19
Persistent link: https://www.econbiz.de/10013477106
Saved in:
5
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
6
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
7
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
8
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
9
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
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