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~person:"Dens, Nathalie"
~person:"Srivastava, R. K."
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Brand management
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Dens, Nathalie
Srivastava, R. K.
Burmann, Christoph
134
Esch, Franz-Rudolf
130
Baumgarth, Carsten
87
Melewar, T. C.
74
Huber, Frank
67
Keller, Kevin Lane
62
Meffert, Heribert
62
Ahlert, Dieter
55
Bruhn, Manfred
55
Balmer, John M. T.
47
De Chernatony, Leslie
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Bauer, Hans H.
39
Phau, Ian
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Bang, Nguyen
38
Loureiro, Sandra Maria Correia
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Wiedmann, Klaus-Peter
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Foroudi, Pantea
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Merrilees, Bill
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Fournier, Susan
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Ind, Nicholas
33
Schmidt, Holger J.
33
Farny, Dieter
32
Sattler, Henrik
32
Uggla, Henrik
32
Kernstock, Joachim
30
Gupta, Suraksha
29
Romaniuk, Jenni
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MacInnis, Deborah J.
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Strebinger, Andreas
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Völckner, Franziska
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Ko, Eunju
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25
Langner, Tobias
25
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Swoboda, Bernhard
25
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International journal of advertising : the quarterly review of marketing communications
5
International journal of advertising : the review of marketing communications
3
Journal of marketing communications
2
Journal of strategic marketing
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of Indian culture and business management
1
International journal of comparative management
1
International journal of export marketing
1
International journal of market research : JMRS ; the journal of the Market Research Society
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International marketing review
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1
Journal of electronic commerce research : JECR
1
Journal of food products marketing
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
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1
Journal of promotion management : innovations in planning and applied research
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Marketing letters : a journal of research in marketing
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Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
32
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Brand extensions and cross-cultural effect on their acceptance
Srivastava, R. K.
- In:
International journal of Indian culture and business …
2
(
2009
)
4
,
pp. 408-422
Persistent link: https://www.econbiz.de/10003869900
Saved in:
3
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
5
Measuring brand strategy : can brand equity and brand score be a tool to measure the effectiveness of strategy?
Srivastava, R. K.
- In:
Journal of strategic marketing
17
(
2009
)
6
,
pp. 487-497
Persistent link: https://www.econbiz.de/10003927506
Saved in:
6
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
7
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
8
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
9
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
10
Promoting brands through product placement in successful and unsuccessful films in emerging markets
Srivastava, R. K.
- In:
Journal of promotion management : JPM
22
(
2016
)
3
,
pp. 281-300
Persistent link: https://www.econbiz.de/10011532956
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