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~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Brand placement"
~subject:"Brand"
~subject:"Design"
~subject:"Konsumentenverhalten"
~subject:"Marketingmanagement"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Article in journal"
~type_genre:"Book section"
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Brand attitude
Brand placement
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Brand management
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21
Advertising effects
14
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Dens, Nathalie
Melewar, T. C.
38
Loureiro, Sandra Maria Correia
32
Phau, Ian
32
Keller, Kevin Lane
27
Ko, Eunju
25
Bang, Nguyen
23
Han, Heesup
23
Sarkar, Abhigyan
23
Romaniuk, Jenni
22
Guzman, Francisco
21
Hollebeek, Linda D.
21
Esch, Franz-Rudolf
20
Khan, Imran
20
Baumgarth, Carsten
19
Diamantopoulos, Adamantios
19
Japutra, Arnold
19
Pelsmacker, Patrick de
18
Veloutsou, Cleopatra
18
Christodoulides, George
17
Foroudi, Pantea
17
Rahman, Zillur
17
Sarkar, Juhi Gahlot
17
Merrilees, Bill
16
Paul, Justin
16
Burmann, Christoph
15
Fetscherin, Marc
15
Kunkel, Thilo
15
Valette-Florence, Pierre
15
Vrontis, Demetris
15
Casidy, Riza
14
Ekinci, Yuksel
14
Gierl, Heribert
14
Gupta, Suraksha
14
Pitt, Leyland F.
14
Roper, Stuart
14
Septianto, Felix
14
Sreejesh, S.
14
Abratt, Russell
13
Park, C. Whan
13
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
2
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International marketing review
1
Journal of advertising research
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing letters : a journal of research in marketing
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
17
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1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
Consumer attitudes and recall for advertisements for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
55
(
2009
)
4
,
pp. 6-20
Persistent link: https://www.econbiz.de/10003910935
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
6
Which cues cause consumers to perceive brands as more global? : a conjoint analysis
De Meulenaer, Sarah
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International marketing review
32
(
2015
)
6
,
pp. 606-626
Persistent link: https://www.econbiz.de/10011517527
Saved in:
7
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
8
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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