Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Design"
~subject:"United States"
~subject:"Werbeplanung"
~subject:"Werbung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Werbemitteldesign und Markenpo...
Similar by subject
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand attitude
Design
United States
Werbeplanung
Werbung
Brand management
21
Markenführung
21
Advertising effects
14
Werbewirkung
14
Consumer behaviour
13
Konsumentenverhalten
13
Brand image
10
Markenimage
10
Product Placement
10
Product placement
10
Advertising
5
Brand
5
Brand placement
5
Markenartikel
5
Brand extension
4
Fernsehwerbung
4
Markentransfer
4
Social Web
4
Social web
4
Television advertising
4
Belgien
3
Belgium
3
Fernsehprogramm
3
Internet marketing
3
New product development
3
Online-Marketing
3
Produktentwicklung
3
Television programme
3
brand attitude
3
Advertising planning
2
Cognition
2
Kognition
2
Marketing management
2
Marketingmanagement
2
Personal Computer
2
Personal computer
2
Prominence
2
more ...
less ...
Online availability
All
Undetermined
5
Type of publication
All
Article
9
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Aufsatz im Buch
2
Book section
2
Language
All
English
9
Author
All
Dens, Nathalie
Wheeler, Alina
11
Gierl, Heribert
10
De Chernatony, Leslie
9
Pelsmacker, Patrick de
9
Pipek, Volkmar
9
Kumar, Vijay
8
Romaniuk, Jenni
8
D'Ippolito, Beatrice
7
Eisend, Martin
7
Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Foroudi, Pantea
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Septianto, Felix
6
Straker, Karla
6
Voorveld, Hilde
6
Wrigley, Cara
6
Baetzgen, Andreas
5
Baumgarth, Carsten
5
Blakeman, Robyn
5
Burmann, Christoph
5
Christodoulides, George
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Huber, Frank
5
Myers, Amanda
5
Schiuma, Giovanni
5
Schweiger, Günter
5
Simeone, Luca
5
Taute, Harry A.
5
Brasel, S. Adam
4
Bruce, Margaret
4
Bucolo, Sam
4
Celhay, Franck
4
more ...
less ...
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
The journal of brand management : an international journal
2
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
International journal of advertising : the review of marketing communications
1
Journal of advertising research
1
Journal of business research : JBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
9
Showing
1
-
9
of
9
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
2
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
Saved in:
3
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
4
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
5
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
6
How reading in a foreign versus native language moderates the impact of repetition-induced brand placement prominence on placement responses
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
The journal of brand management : an international journal
25
(
2018
)
6
,
pp. 500-518
Persistent link: https://www.econbiz.de/10011962803
Saved in:
7
Does poor fit always lead to negative evaluations? : extension advertising and perceived brand quality
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
35
(
2016
)
3
,
pp. 465-485
Persistent link: https://www.econbiz.de/10011567066
Saved in:
8
Better together? : harnessing the power of brand placement through program sponsorship messages
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Verhellen, Yann
- In:
Journal of business research : JBR
83
(
2018
),
pp. 151-159
Persistent link: https://www.econbiz.de/10011802515
Saved in:
9
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
