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~person:"Dens, Nathalie"
~subject:"Brand attitude"
~subject:"Design"
~subject:"United States"
~subject:"Werbung"
~type_genre:"Aufsatz im Buch"
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Dens, Nathalie
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Brand management in emerging markets : theories and practice
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Breaking new ground in theory and practice
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Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
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Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
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