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~person:"Dens, Nathalie"
~subject:"Design"
~subject:"Product placement"
~subject:"Television advertising"
~subject:"United States"
~subject:"Werbung"
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Dens, Nathalie
Pelsmacker, Patrick de
16
Wheeler, Alina
12
De Chernatony, Leslie
9
Pipek, Volkmar
9
Gierl, Heribert
8
Kumar, Vijay
8
Romaniuk, Jenni
8
Burmann, Christoph
7
D'Ippolito, Beatrice
7
Huber, Frank
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Keller, Kevin Lane
7
Leimeister, Jan Marco
7
Liedtka, Roger Martin, dt ogilvie, Jeanne
7
Balmer, John M. T.
6
Brunner, Christian Boris
6
Eisend, Martin
6
Krcmar, Helmut
6
Melewar, T. C.
6
Seo, Yuri
6
Septianto, Felix
6
Srivastava, R. K.
6
Straker, Karla
6
Vashisht, Devika
6
Verhellen, Yann
6
Voorveld, Hilde
6
Wrigley, Cara
6
Christodoulides, George
5
Foroudi, Pantea
5
Goldschlag, Nathan
5
Hayes, Jameson L.
5
Myers, Amanda
5
Schiuma, Giovanni
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Simeone, Luca
5
Blakeman, Robyn
4
Bruce, Margaret
4
Bucolo, Sam
4
Celhay, Franck
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4
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International journal of advertising : the quarterly review of marketing communications
4
International journal of advertising : the review of marketing communications
2
The journal of brand management : an international journal
2
Advertising in new formats and media : current research and implications for marketers
1
Brand management in emerging markets : theories and practice
1
Breaking new ground in theory and practice
1
Engaging consumers through branded entertainment and convergent media
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
Journal of business research : JBR
1
Journal of electronic commerce research : JECR
1
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
16
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1
Consumer response to different advertising appeals for new products : the moderating influence of branding strategy and product category involvement
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
The journal of brand management : an international journal
18
(
2010/11
)
1
,
pp. 50-65
Persistent link: https://www.econbiz.de/10008659836
Saved in:
2
Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Puttemans, Bianca
- In:
Breaking new ground in theory and practice
,
(pp. 343-357)
.
2011
Persistent link: https://www.econbiz.de/10009381004
Saved in:
3
How branded entertainment shapes consumers' brand attitudes : evidence from an advertiser-funded program
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Engaging consumers through branded entertainment and …
,
(pp. 189-201)
.
2015
Persistent link: https://www.econbiz.de/10011389610
Saved in:
4
Consumer responses to brands placed in YouTube movies : the effect of prominence and endorser expertise
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
14
(
2013
)
4
,
pp. 287-303
Persistent link: https://www.econbiz.de/10010232563
Saved in:
5
Does the context really matter, and for whom? : explaining the effects of program liking for an advertiser funded program
Verhellen, Yann
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Advertising in new formats and media : current research …
,
(pp. 291-306)
.
2016
Persistent link: https://www.econbiz.de/10011473427
Saved in:
6
Do I know you? : how brand familiarity and perceived fit affect consumers' attitudes towards brands placed in movies
Verhellen, Yann
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Marketing letters : a journal of research in marketing
27
(
2016
)
3
,
pp. 461-471
Persistent link: https://www.econbiz.de/10011537265
Saved in:
7
Self-brand congruity and brand communication
Rajabi, Mahdi
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Brand management in emerging markets : theories and practice
,
(pp. 137-153)
.
2014
Persistent link: https://www.econbiz.de/10010417738
Saved in:
8
How to mix brand placements in television programmes to maximise effectiveness
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Goos, Peter
; …
- In:
International journal of market research : JMRS ; the …
58
(
2016
)
5
,
pp. 649-670
Persistent link: https://www.econbiz.de/10011625862
Saved in:
9
The short- and long-term impact of brand placement in an advertiser-funded TV program on viewers' attitudes toward the sponsor brand and its main competitor
Verhellen, Yann
;
Eelen, Jiska
;
Dens, Nathalie
; …
- In:
International journal of advertising : the quarterly …
35
(
2016
)
6
,
pp. 932-948
Persistent link: https://www.econbiz.de/10011644535
Saved in:
10
Brand placement repetition in a fictional text
Avramova, Yana R.
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
International journal of advertising : the quarterly …
36
(
2017
)
1
,
pp. 38-59
Persistent link: https://www.econbiz.de/10011687876
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