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Do Descriptive Menu Labels Bias a Person's Taste?

Wansink, Brian; Painter, James; van Ittersum, Koert - 2017

Can a dietician change the taste of a food by changing its name? While research on labeling has focused on nutritional labels, health labels, and warning labels, little has examined how descriptive menu labels influence perceptions toward foods. Descriptive labels might add a positive halo to a...

Persistent link: https://www.econbiz.de/10014130396

Existing food habits and recent choices lead to disregard of food safety announcements

Cao, Ying; Just, David; Turvey, Calum Greig; Wansink, Brian - In: Canadian journal of agricultural economics : CJAE 63 (2015) 4, pp. 491-511

Persistent link: https://www.econbiz.de/10011453857

Salient compromises in the newsvendor game

Dertwinkel-Kalt, Markus; Köster, Mats - 2017

-like behavior than loss aversion-based models. We conduct a novel experiment which allows us to clearly distinguish between the role …

Persistent link: https://www.econbiz.de/10011657541

To buy or not to buy? : price salience in an online shopping field experiment

Dertwinkel-Kalt, Markus; Köster, Mats; Sutter, Matthias - 2020

We examine whether shrouding or partitioning of a surcharge raises demand in online shopping. In a field experiment …

Persistent link: https://www.econbiz.de/10012197730

Demand shifts due to salience effects : experimental evidence

Dertwinkel-Kalt, Markus; Köhler, Katrin; Lange, Mirjam; … - In: Journal of the European Economic Association 15 (2017) 3, pp. 626-653

Persistent link: https://www.econbiz.de/10011803965

Demand shifts through salience effects? : an experimental investigation

Köhler, Katrin; Dertwinkel-Kalt, Markus; Lange, Mirjam; … - In: Four essays in behavioral economics, (pp. 37-68). 2015

Persistent link: https://www.econbiz.de/10011806954

The impact of supertasters on taste test and marketing outcomes : how an innate characteristic shapes taste, preference, experience, and behavior

LaTour, Kathryn A.; LaTour, Michael S.; Wansink, Brian - In: Journal of advertising research 58 (2018) 2, pp. 240-254

Persistent link: https://www.econbiz.de/10011885020

To buy or not to buy? : shrouding and partitioning of prices in an online shopping field experiment

Dertwinkel-Kalt, Markus; Köster, Mats; Sutter, Matthias - 2019

very low costs of cancelling an initiated purchase process. In a field experiment with more than 34,000 consumers, we find …

Persistent link: https://www.econbiz.de/10011962343

Salient compromises in the newsvendor game

Dertwinkel-Kalt, Markus; Köster, Mats - In: Journal of economic behavior & organization : JEBO 141 (2017), pp. 301-315

Persistent link: https://www.econbiz.de/10011924864

Demand shifts due to salience effects : experimental evidence

Dertwinkel-Kalt, Markus; Köhler, Katrin; Lange, Mirjam; … - 2016

We conduct a laboratory experiment that tests two fundamental predictions unique to salience theory. If an agent … unexpectedly high. In our experiment, subjects purchased fast or slow internet access at different price levels. Our results …

Persistent link: https://www.econbiz.de/10011445057