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~person:"Desrochers, Debra M."
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Desrochers, Debra M.
Nelson, Paul
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Adding consumer behavior insights to category management: Improving item placement decisions
Desrochers, Debra M.
;
Nelson, Paul
- In:
Journal of retailing
82
(
2006
)
4
,
pp. 357-366
Persistent link: https://www.econbiz.de/10007384959
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