//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~person:"Dessart, Laurence"
~person:"Dwivedi, Yogesh Kumar"
~subject:"Online-Marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Ethical branding in franchisin...
Similar by subject
Narrow search
Delete all filters
| 3 applied filters
Year of publication
From:
To:
Subject
All
Online-Marketing
Brand management
17
Markenführung
17
Consumer behaviour
14
Konsumentenverhalten
14
Social Web
10
Social web
10
Internet marketing
8
Brand image
7
Markenimage
7
Beziehungsmarketing
6
Brand
6
Markenartikel
6
Relationship marketing
6
Computerspiel
5
Video game
5
Consumer engagement
4
Advertising effects
3
Social media
3
Viral marketing
3
Virales Marketing
3
Werbewirkung
3
Advertising
2
Brand engagement
2
Brand memory
2
In-game advertising
2
Nachhaltige Entwicklung
2
Narrative Methode
2
Narrative method
2
Storytelling
2
Sustainable development
2
Werbung
2
Access platform
1
Attitude
1
B-to-B-Marketing
1
Brand attitude
1
Brand communities
1
Brand community
1
Brand content
1
Brand credibility
1
more ...
less ...
Online availability
All
Undetermined
6
Free
1
Type of publication
All
Article
8
Type of publication (narrower categories)
All
Article in journal
8
Aufsatz in Zeitschrift
8
Language
All
English
8
Author
All
Dessart, Laurence
Dwivedi, Yogesh Kumar
Ko, Eunju
9
Loureiro, Sandra Maria Correia
9
Rahman, Zillur
7
Rita, Paulo
7
Khan, Imran
6
Kreutzer, Ralf T.
6
Sohail, M. Sadiq
6
Theobald, Elke
6
Vashisht, Devika
6
Ahuja, Vandana
5
Bilro, Ricardo Godinho
5
Burmann, Christoph
5
Filieri, Raffaele
5
Guzman, Francisco
5
Hajli, Nick
5
Hollebeek, Linda D.
5
Karjaluoto, Heikki
5
Kunkel, Thilo
5
Michaelidou, Nina
5
Nusair, Khaldoon
5
Okumus, Fevzi
5
Pauwels, Koen
5
Perrigot, Rozenn
5
Rowley, Jennifer
5
Schivinski, Bruno
5
Sreejesh, S.
5
Teichmann, Julia
5
Alavi, Shirin
4
Ashraf, Sarfraz
4
Chakraborty, Uttam
4
Chen, Huan
4
Cheung, Man Lai
4
Dou, Wenyu
4
Fatma, Mobin
4
Gensler, Sonja
4
Ibrahim, Blend
4
Kim, Hye-yŏng
4
Kumar, Vikas
4
more ...
less ...
Published in...
All
Journal of business research : JBR
3
The journal of product & brand management
2
Asia Pacific journal of marketing and logistics
1
Journal of marketing management : MM
1
Psychology & marketing
1
Source
All
ECONIS (ZBW)
8
Showing
1
-
8
of
8
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Capturing consumer engagement: duality, dimensionality and measurement
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
Journal of marketing management : MM
32
(
2016
)
5/6
,
pp. 399-426
Persistent link: https://www.econbiz.de/10011483096
Saved in:
2
How stories generate consumer engagement : an exploratory study
Dessart, Laurence
;
Pitardi, Valentina
- In:
Journal of business research : JBR
104
(
2019
),
pp. 183-195
Persistent link: https://www.econbiz.de/10012104955
Saved in:
3
Consumer engagement in online brand communities : a social media perspective
Dessart, Laurence
;
Veloutsou, Cleopatra
;
Morgan-Thomas, Anna
- In:
The journal of product & brand management
24
(
2015
)
1
,
pp. 28-42
Persistent link: https://www.econbiz.de/10010514490
Saved in:
4
Moving beyond the content : the role of contextual cues in the effectiveness of gamification of advertising
Sreejesh, S.
;
Ghosh, Tathagata
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
132
(
2021
),
pp. 88-101
Persistent link: https://www.econbiz.de/10012581567
Saved in:
5
Digital ecosystem and consumer engagement : a socio-technical perspective
Morgan-Thomas, Anna
;
Dessart, Laurence
;
Veloutsou, Cleopatra
- In:
Journal of business research : JBR
121
(
2020
),
pp. 713-723
Persistent link: https://www.econbiz.de/10012417389
Saved in:
6
Social media marketing in the digital age : empower consumers to win big?
Moedeen, Sajjaad
;
Eugene Cheng-xi Aw
;
Alryalat, …
- In:
Asia Pacific journal of marketing and logistics
36
(
2024
)
1
,
pp. 66-84
Persistent link: https://www.econbiz.de/10014486662
Saved in:
7
Brands in a game or a game for brands? : comparing the persuasive effectiveness of in-game advertising and advergames
Ghosh, Tathagata
;
Sreejesh, S.
;
Dwivedi, Yogesh Kumar
- In:
Psychology & marketing
39
(
2022
)
12
,
pp. 2328-2348
Persistent link: https://www.econbiz.de/10013465194
Saved in:
8
How does involvement build loyalty towards music-streaming platforms? : a multi-analytical SEM-ANN technique
Theadora, Clarissa
;
Amelia, Maria Veronica
;
Tan, Garry …
- In:
The journal of product & brand management
32
(
2023
)
4
,
pp. 645-660
Persistent link: https://www.econbiz.de/10014281363
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->