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Principles of marketing
Kotler, Philip; Armstrong, Gary - 1991 - 5. ed
Persistent link: https://www.econbiz.de/10000835995
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Strategic marketing for nonprofit organizations
Kotler, Philip; Andreasen, Alan R. - 1987 - 3. ed.
Persistent link: https://www.econbiz.de/10000738375
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Introduction to business : a contemporary view
Reinecke, John A.; Dessler, Gary; Schoell, William F. - 1989 - 6. ed
Persistent link: https://www.econbiz.de/10000760682
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Management fundamentals : modern principles and practices
Dessler, Gary - 1985 - 4th ed
Persistent link: https://www.econbiz.de/10000686616
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Makroökonomik : mit vielen Fallstudien
Mankiw, Nicholas Gregory - 1998 - 3., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10000636759
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Human resource management
Dessler, Gary - 2017 - Fifteenth edition, global edition
Persistent link: https://www.econbiz.de/10011575511
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New product development and manufacturability techniques and analytics
Smith, Alan D. - In: Organizational productivity and performance …, (pp. 80-95). 2017
Persistent link: https://www.econbiz.de/10011568341
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Transformation of CRM and supply chain management techniques in a new venture
Ditizio, Amber A.; Smith, Alan D. - In: Organizational productivity and performance …, (pp. 96-114). 2017
Persistent link: https://www.econbiz.de/10011568345
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A framework for marketing management
Kotler, Philip - 2016 - Sixth edition, global edition
Persistent link: https://www.econbiz.de/10011286371
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Grundzüge der Volkswirtschaftslehre
Mankiw, Nicholas Gregory; Taylor, Mark P. - 2018 - 7., überarbeitete Auflage
Persistent link: https://www.econbiz.de/10011893642