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Marketing Information System (MkIS): Benefits for Small and Medium Enterprises in Fiji

Devi, Kritika; Singh, Gurmeet; Naz, Rafia - In: Journal of Information & Knowledge Management (JIKM) 12 (2013) 01, pp. 1350009-1

The purpose of this paper is to highlight the benefits of using Marketing Information System (MkIS) for Small and Medium Enterprises (SMEs) in Fiji. The paper comprises of quantitative data, which is comprehensively analysed statistically. Structured questionnaire was used to collect data from...

Persistent link: https://www.econbiz.de/10010660927

Marketing Information System (MkIS) : benefits for small and medium enterprises in Fiji

Devi, Kritika; Singh, Gurmeet; Naz, Rafia - In: Journal of information & knowledge management : JIKM 12 (2013) 1, pp. 1-15

Persistent link: https://www.econbiz.de/10009752133

Challenges of using marketing information system (MkIS) by SMEs in Fiji

Singh, Gurmeet; Naz, Rafia; Devi, Kritika - In: International journal of entrepreneurship and small business 19 (2013) 3, pp. 379-398

Persistent link: https://www.econbiz.de/10009788010

Challenges of using marketing information system (MkIS) by SMEs in Fiji

Singh, Gurmeet; Naz, Rafia; Devi, Kritika - In: International journal of entrepreneurship and small business 19 (2013) 3, pp. 379-398

Persistent link: https://www.econbiz.de/10010184323

Marketing Information System (MkIS): Benefits for Small and Medium Enterprises in Fiji

Devi, Kritika; Singh, Gurmeet; Naz, Rafia - In: Journal of information & knowledge management : JIKM 12 (2013) 1

Persistent link: https://www.econbiz.de/10010100791