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~person:"Dhiman, Neeraj"
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Consumer behaviour
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Dhiman, Neeraj
Kumar, A.
75
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Journal of business research : JBR
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Journal of interactive marketing
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ECONIS (ZBW)
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Enhancing value in customer journey by considering the (ad)option of artificial intelligence tools
Dhiman, Neeraj
;
Jamwal, Mohit
;
Kumar, Ajay
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014383075
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What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Dhiman, Neeraj
;
Kumar, Ajay
- In:
Journal of interactive marketing
58
(
2023
)
2/3
,
pp. 115-135
Persistent link: https://www.econbiz.de/10014252887
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