What we know and don't know about consumer happiness : three-decade review, synthesis, and research propositions
Neeraj Dhiman, Ajay Kumar
| Year of publication: |
2023
|
|---|---|
| Authors: | Dhiman, Neeraj ; Kumar, Ajay |
| Published in: |
Journal of interactive marketing. - London : SAGE, ISSN 1520-6653, ZDB-ID 1501741-2. - Vol. 58.2023, 2/3, p. 115-135
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| Subject: | consumer happiness | consumer happiness review | consumer psychology | consumer well-being | happiness in marketing | Zufriedenheit | Satisfaction | Konsumentenverhalten | Consumer behaviour | Lebensqualität | Quality of life |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Other identifiers: | 10.1177/10949968221095548 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014252887