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The impact of perceived brand globalness on consumers' willingness to pay
Davvetas, Vasileios; Sichtmann, Christina; … - In: International journal of research in marketing : IJRM ; … 32 (2015) 4, pp. 431-434
Persistent link: https://www.econbiz.de/10011428928
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How are brand names of Chinese companies perceived by Americans?
Fetscherin, Marc; Diamantopoulos, Adamantios; Chan, Allan; … - In: The journal of product & brand management 24 (2015) 2, pp. 110-123
Persistent link: https://www.econbiz.de/10011308516
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Country-specific associations made by consumers : a dual-coding theory perspective
Herz, Marc Florian; Diamantopoulos, Adamantios - In: Journal of international marketing 21 (2013) 3, pp. 95-121
Persistent link: https://www.econbiz.de/10009792663
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The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina; Diamantopoulos, Adamantios - In: Journal of the Academy of Marketing Science 41 (2013) 5, pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
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The interplay between country stereotypes and perceived brand globalness/localness as drivers of brand preference
Halkias, Georgios; Davvetas, Vasileios; Diamantopoulos, … - In: Journal of business research : JBR 69 (2016) 9, pp. 3621-3628
Persistent link: https://www.econbiz.de/10011515202
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Lit up or dimmed down? : why, when, and how regret anticipation affects consumers' use of the global brand halo
Davvetas, Vasileios; Diamantopoulos, Adamantios; Liu, Lucy - In: Journal of international marketing 28 (2020) 3, pp. 40-63
Persistent link: https://www.econbiz.de/10012308713
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Do brand warmth and brand competence add value to consumers? : a stereotyping perspective
Kolbl, Živa; Diamantopoulos, Adamantios; … - In: Journal of business research : JBR 118 (2020), pp. 346-362
Persistent link: https://www.econbiz.de/10012288612
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How product category shapes preferences toward global and local brands : a schema theory perspective
Davvetas, Vasileios; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 4, pp. 61-81
Persistent link: https://www.econbiz.de/10011626815
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The EU as superordinate brand origin : an entitativity perspective
Diamantopoulos, Adamantios; Herz, Marc; … - In: International marketing review 34 (2017) 2, pp. 183-205
Persistent link: https://www.econbiz.de/10011673989
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The relational value of perceived brand globalness and localness
Sichtmann, Christina; Davvetas, Vasileios; … - In: Journal of business research : JBR 104 (2019), pp. 597-613
Persistent link: https://www.econbiz.de/10012105225