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Cosmopolitan consumers as a target group for segmentation
Riefler, Petra; Diamantopoulos, Adamantios; Siguaw, Judy A. - In: Journal of international business studies : JIBS ; an … 43 (2012) 3, pp. 285-305
Persistent link: https://www.econbiz.de/10009531453
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Exploring the construct of segmentation effectiveness : insights from international companies and experts
Foedermayr, Eva K.; Diamantopoulos, Adamantios - In: Journal of strategic marketing 16 (2008) 2, pp. 129-156
Persistent link: https://www.econbiz.de/10003759914
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A taxonomy and review of positive consumer dispositions toward foreign countries and globalization
Bartsch, Fabian; Riefler, Petra; Diamantopoulos, Adamantios - In: Journal of international marketing 24 (2016) 1, pp. 82-110
Persistent link: https://www.econbiz.de/10011460098