Cosmopolitan consumers as a target group for segmentation
Year of publication: |
2012
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Authors: | Riefler, Petra ; Diamantopoulos, Adamantios ; Siguaw, Judy A. |
Published in: |
Journal of international business studies : JIBS ; an official journal of the Academy of International Business. - Basingstoke, Hampshire : Palgrave Macmillan, ISSN 0047-2506, ZDB-ID 410609-X. - Vol. 43.2012, 3, p. 285-305
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Subject: | Konsumentenverhalten | Consumer behaviour | Globalisierung | Globalization | Internationales Marketing | International marketing | Internationale Marktsegmentierung | International market segmentation |
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