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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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Reducing social security PRA risk at the individual level :lifecycle funds and no-loss strategies
Poterba, James M.; Rauh, Joshua; Venti, Steven F.; … - In: Social security policy in a changing environment, (pp. 255-292). 2009
Persistent link: https://www.econbiz.de/10003881869
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The decline of defined benefit retirement plans and asset flows
Poterba, James M.; Venti, Steven F.; Wise, David A. - In: Social security policy in a changing environment, (pp. 333-379). 2009
Persistent link: https://www.econbiz.de/10003881871
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Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter; Diehl, Sandra - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 245-273). 2006
Persistent link: https://www.econbiz.de/10003415952
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Asset location for retirement savers
Poterba, James M.; Shoven, John B.; Sialm, Clemens - In: Private pensions and public policies, (pp. 290-325). 2004
Persistent link: https://www.econbiz.de/10003515448
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: The changing roles of advertising : [extended versions …, (pp. 313-327). 2013
Persistent link: https://www.econbiz.de/10009773946
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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Demographic structure and asset returns
Poterba, James M. - In: Social security reform : financial and political issues …, (pp. 268-306). 2005
Persistent link: https://www.econbiz.de/10002852793
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Utility evaluation of risk in retirement saving accounts
Poterba, James M.; Rauh, Joshua; Venti, Steven F.; … - In: Analyses in the economics of aging : [a National Bureau …, (pp. 13-52). 2005
Persistent link: https://www.econbiz.de/10003078595
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Taxation and portfolio structure : issues and implications
Poterba, James M. - In: Household portfolios : [papers presented at the …, (pp. 103-142). 2002
Persistent link: https://www.econbiz.de/10001721335