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The influence of culture on responses to assertiveness in advertising messages
Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005
Persistent link: https://www.econbiz.de/10003353799
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Erlebnisorientierte Einkaufsstättengestaltung im stationären und virtuellen Einzelhandel
Weinberg, Peter; Diehl, Sandra - In: Werbe- und Markenforschung : Meilensteine - State of …, (pp. 245-273). 2006
Persistent link: https://www.econbiz.de/10003415952
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Asset location for retirement savers
Poterba, James M.; Shoven, John B.; Sialm, Clemens - In: Private pensions and public policies, (pp. 290-325). 2004
Persistent link: https://www.econbiz.de/10003515448
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The influence of demographic factors on the perception of humane-oriented (CSR) appeals in advertisements : a multi-country analysis
Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: The changing roles of advertising : [extended versions …, (pp. 313-327). 2013
Persistent link: https://www.econbiz.de/10009773946
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Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra; Mueller, Barbara; Okazaki, Shintaro - In: Current insights and future trends : [extended versions …, (pp. 291-302). 2012
Persistent link: https://www.econbiz.de/10009748091
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Stocks, bonds, and pension wealth
MaCurdy, Thomas E. - In: Topics in the economics of aging : [papers presented at …, (pp. 61-75). 1992
Persistent link: https://www.econbiz.de/10001281667
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Asset allocation and risk allocation : can social security improve its future solvency problem by investing in private securities?
MaCurdy, Thomas E.; Shoven, John B. - In: Risk aspects of investment-based social security reform, (pp. 11-32). 2001
Persistent link: https://www.econbiz.de/10001567815