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~person:"Diehl, Sandra"
~subject:"Advertising effects"
~subject:"Dienstleistungsqualität"
~type_genre:"Hochschulschrift"
~type_genre:"Konferenzbeitrag"
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Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
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2016
Persistent link: https://www.econbiz.de/10011429121
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Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
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2009
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1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
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