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~person:"Diehl, Sandra"
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21
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Diehl, Sandra
Heckman, James J.
91
Kaiser, Harry M.
67
Ashkanasy, Neal M.
61
Giuliano, Paola
56
Septianto, Felix
55
Eisend, Martin
54
Pelsmacker, Patrick de
47
Borghans, Lex
45
Cobb-Clark, Deborah A.
45
Galenson, David W.
44
Chen, Xi
43
Taylor, Charles Raymond
43
Zimmermann, Klaus F.
42
Bagozzi, Richard P.
41
Winden, Frans A. A. M. van
41
Anderson, Simon P.
40
Gierl, Heribert
40
Behrman, Jere R.
39
Meghir, Costas
39
Esch, Franz-Rudolf
37
Kind, Hans Jarle
37
Nijkamp, Peter
37
Salvanes, Kjell G.
37
Shepherd, Dean A.
37
Han, Heesup
36
Woessmann, Ludger
36
Phau, Ian
35
Black, Sandra E.
34
Devereux, Paul J.
34
Kirchler, Erich
33
Epstein, Gil S.
32
Hanushek, Eric Alan
32
Herrmann-Pillath, Carsten
32
Mueller, Barbara
32
Siddiqui, Danish Ahmed
32
Attanasio, Orazio P.
31
Krishna, Aradhna
31
Okazaki, Shintaro
31
Hopfensitz, Astrid
30
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
2
Springer Fachmedien Wiesbaden
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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International journal of advertising : the quarterly review of marketing communications
5
SpringerLink / Bücher
3
International journal of advertising : the review of marketing communications
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
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Handbook of research on international advertising
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
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1
International advertising and communication : current insights and empirical findings
1
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1
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ECONIS (ZBW)
28
USB Cologne (EcoSocSci)
1
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1
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1
Pharmaceutical
advertising
as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
2
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized
advertising
campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
3
Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees : organizational pride as a mediator
Schaefer, Sarah Desiree
;
Cunningham, Peggy
;
Diehl, Sandra
; …
- In:
Corporate social responsibility and environmental management
31
(
2024
)
3
,
pp. 2574-2587
Persistent link: https://www.econbiz.de/10014531434
Saved in:
4
The influence of culture on responses to assertiveness in
advertising
messages
Terlutter, Ralf
;
Mueller, Barbara
;
Diehl, Sandra
- In:
Advertising and communication : proceedings 4th …
,
(pp. 183-192)
.
2005
Persistent link: https://www.econbiz.de/10003353799
Saved in:
5
The cultural dimension of assertiveness in cross-cultural
advertising
: the
perception
and evaluation of assertive
advertising
appeals
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
29
(
2010
)
3
,
pp. 369-399
Persistent link: https://www.econbiz.de/10008649368
Saved in:
6
Typologies of cultural dimensions and their applicability to international
advertising
Terlutter, Ralf
;
Diehl, Sandra
;
Mueller, Barbara
- In:
Handbook of research on international advertising
,
(pp. 88-108)
.
2012
Persistent link: https://www.econbiz.de/10009513190
Saved in:
7
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
8
Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen
Weinberg, Peter
;
Diehl, Sandra
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 73-94)
.
2005
Persistent link: https://www.econbiz.de/10003251252
Saved in:
9
International
advertising
and communication : current insights and empirical findings
Diehl, Sandra
(
ed.
);
Terlutter, Ralf
(
contributor
)
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
Saved in:
10
Skepticism toward pharmaceutical
advertising
in the US and Germany
Diehl, Sandra
;
Mueller, Barbara
;
Terlutter, Ralf
- In:
Cross-cultural buyer behavior
,
(pp. 31-60)
.
2007
Persistent link: https://www.econbiz.de/10003478103
Saved in:
1
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