Similar Search Results

Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries

Koinig, Isabell - 2016

Persistent link: https://www.econbiz.de/10011429121

Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns

Diehl, Sandra; Terlutter, Ralf; Mueller, Barbara - In: International journal of advertising : the quarterly … 35 (2016) 4, pp. 730-757

Persistent link: https://www.econbiz.de/10011585291

Employees' positive perceptions of corporate social responsibility create beneficial outcomes for firms and their employees : organizational pride as a mediator

Schaefer, Sarah Desiree; Cunningham, Peggy; Diehl, Sandra; … - In: Corporate social responsibility and environmental management 31 (2024) 3, pp. 2574-2587

Persistent link: https://www.econbiz.de/10014531434

The influence of culture on responses to assertiveness in advertising messages

Terlutter, Ralf; Mueller, Barbara; Diehl, Sandra - In: Advertising and communication : proceedings 4th …, (pp. 183-192). 2005

Persistent link: https://www.econbiz.de/10003353799

The cultural dimension of assertiveness in cross-cultural advertising : the perception and evaluation of assertive advertising appeals

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: International journal of advertising : the quarterly … 29 (2010) 3, pp. 369-399

Persistent link: https://www.econbiz.de/10008649368

Typologies of cultural dimensions and their applicability to international advertising

Terlutter, Ralf; Diehl, Sandra; Mueller, Barbara - In: Handbook of research on international advertising, (pp. 88-108). 2012

Persistent link: https://www.econbiz.de/10009513190

Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality

Diehl, Sandra; Terlutter, Ralf - In: International advertising and communication : current …, (pp. 279-300). 2006

Persistent link: https://www.econbiz.de/10003378133

Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen

Weinberg, Peter; Diehl, Sandra - In: Innovatives Marketing : Entscheidungsfelder - …, (pp. 73-94). 2005

Persistent link: https://www.econbiz.de/10003251252

International advertising and communication : current insights and empirical findings

Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.

Persistent link: https://www.econbiz.de/10003323180

Skepticism toward pharmaceutical advertising in the US and Germany

Diehl, Sandra; Mueller, Barbara; Terlutter, Ralf - In: Cross-cultural buyer behavior, (pp. 31-60). 2007

Persistent link: https://www.econbiz.de/10003478103