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~person:"Diehl, Sandra"
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The Influence of Hedonic and U...
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Consumer behaviour
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Diehl, Sandra
Han, Heesup
152
Franses, Philip Hans
131
Belk, Russell W.
111
Mattila, Anna S.
102
Grunert, Klaus G.
93
Phau, Ian
91
Levy, Daniel
89
Rajagopal
84
Lusk, Jayson L.
83
Herrmann, Andreas
82
Huber, Frank
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Gierl, Heribert
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79
Nijkamp, Peter
79
Usman, Osly
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Song, Haiyan
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Ha Nam Khanh, Giao
76
Sheth, Jagdish N.
76
Loureiro, Sandra Maria Correia
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73
Wiedmann, Klaus-Peter
73
Volle, Pierre
72
Dwivedi, Yogesh Kumar
71
Hildebrandt, Lutz
71
Bagozzi, Richard P.
70
Brida, Juan Gabriel
70
Verhoef, Peter C.
70
Foxall, Gordon R.
69
Khare, Arpita
69
Stavins, Joanna
69
Wansink, Brian
69
Chintagunta, Pradeep K.
68
Nayga, Rodolfo M.
68
Parguel, Béatrice
68
Agarwal, Sumit
67
Septianto, Felix
67
Jang, Soocheong
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Paul, Justin
61
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International Conference on Research in Advertising <4, 2005, Saarbrücken>
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International journal of advertising : the quarterly review of marketing communications
3
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
2
Arbeitspapier / Forschungsgruppe Konsum und Verhalten
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
Cutting edge international research
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Electronic retailing
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Innovatives Marketing : Entscheidungsfelder - Management - Instrumente ; Hermann Diller zum 60. Geburtstag
1
International advertising and communication : current insights and empirical findings
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Journal of advertising
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Journal of current issues and research in advertising
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Konsumentenverhaltensforschung im 21. Jahrhundert : gewidmet Peter Weinberg zum 65. Geburtstag
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Marktpsychologie
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ECONIS (ZBW)
23
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1
Comparing the influence of media-based and non media-based factors on consumer purchasing behavior : an approach using the diary method
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 31-40)
.
2005
Persistent link: https://www.econbiz.de/10003353593
Saved in:
2
Differences in the influence of media-based and non media-based determinants of purchasing behavior due to differences in personality
Diehl, Sandra
;
Terlutter, Ralf
;
Weinberg, Peter
- In:
Advertising and communication : proceedings 4th …
,
(pp. 267-277)
.
2005
Persistent link: https://www.econbiz.de/10003353829
Saved in:
3
Die Beeinflussung des Konsumenten durch Absatzwege
Weinberg, Peter
;
Diehl, Sandra
-
2007
Persistent link: https://www.econbiz.de/10003427119
Saved in:
4
Media-based and non media-based factors influencing purchase behavior and differences due to consumers' personality
Diehl, Sandra
;
Terlutter, Ralf
- In:
International advertising and communication : current …
,
(pp. 279-300)
.
2006
Persistent link: https://www.econbiz.de/10003378133
Saved in:
5
A cross-cultural and gender-specific examination of consumer skepticism toward advertising in general vs. pharmaceutical advertising : empirical evidence from the US, Germany and C...
Diehl, Sandra
;
Terlutter, Ralf
;
Chan, Kara
;
Mueller, Barbara
- In:
Cutting edge international research
,
(pp. 297-312)
.
2010
Persistent link: https://www.econbiz.de/10003985205
Saved in:
6
Pharmaceutical advertising as a source of consumer self-empowerment : evidence from four countries
Koinig, Isabell
-
2016
Persistent link: https://www.econbiz.de/10011429121
Saved in:
7
Gender and age as factors influencing consumer responses to soft-sell ads : a multi-country comparison
Diehl, Sandra
;
Mueller, Barbara
;
Okazaki, Shintaro
- In:
Current insights and future trends : [extended versions …
,
(pp. 291-302)
.
2012
Persistent link: https://www.econbiz.de/10009748091
Saved in:
8
Reale und mediale Produkterfahrungen : Analyse und Vergleich der Wirkungen von Experience und Cross-Media-Marketingmaßnahmen
Diehl, Sandra
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003816967
Saved in:
9
Kognitive Konsumentenverhaltensforschung : Überblick und aktuelle Forschungsfragen
Weinberg, Peter
;
Diehl, Sandra
- In:
Innovatives Marketing : Entscheidungsfelder - …
,
(pp. 73-94)
.
2005
Persistent link: https://www.econbiz.de/10003251252
Saved in:
10
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
Diehl, Sandra
(
ed.
)
-
2005
Persistent link: https://www.econbiz.de/10003011498
Saved in:
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