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Outsourcing sports sponsorship activities: a multi-theoretical approach

Dietl, Helmut; Schweizer, Nicolas - 2015

sponsorship-related activities to sports marketing agencies whereas others purposely retain these activities in-house. The paper … applies the Resource-Based View (RBV) and Transaction Cost Economics (TCE) to the outsourcing of sports sponsorship activities … organizations. We argue that RBV- and TCE-related determinants are useful to analyze which sponsorship-related activities are more …

Persistent link: https://www.econbiz.de/10011416563

The effect of professional football clubs' legal structure on sponsoring revenue

Dietl, Helmut; Weingartner, Christian - 2011

Persistent link: https://www.econbiz.de/10008991948

Can consumers see a difference? : an experiment with high-skilled soccer players

Gomez-Gonzalez, Carlos; Dietl, Helmut; Berri, David J.; … - 2021 - Current Version: 15 November 2021

Whether one looks at revenue, public and private investment, or media coverage; men's sports consistently do better than women's sports. Many people argue that these differences are driven by absolute differences in the quality of athletes in men's and women's sports. We begin by noting that...

Persistent link: https://www.econbiz.de/10012820024

Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective

Dietl, Helmut; Schweizer, Nicolas - In: International journal of sport management and marketing … 15 (2014) 1/2, pp. 36-56

Persistent link: https://www.econbiz.de/10011503985

Spillovers in sports leagues with promotion and relegation

Dietl, Helmut; Grossmann, Martin; Hefti, Andreas; Lang, … - In: Scottish journal of political economy : the journal of … 62 (2015) 1, pp. 59-74

Persistent link: https://www.econbiz.de/10011374115

Does performance justify the underrepresentation of women coaches? : vidence from professional women's soccer

Gomez-Gonzalez, Carlos; Dietl, Helmut; Nesseler, Cornel - In: Sport management review 22 (2019) 5, pp. 640-651

Persistent link: https://www.econbiz.de/10012154046

The effect of investment in European football on the market value of Chinese corporations

Chen, Yangyang; Dietl, Helmut; Orlowski, Johannes; … - In: International journal of sport finance 14 (2019) 4, pp. 249-261

Persistent link: https://www.econbiz.de/10012155547

The impact of government subsidies in professional team sports leagues

Dietl, Helmut; Lang, Markus; Nesseler, Cornel - 2017

Persistent link: https://www.econbiz.de/10011687514

Die Finanzierung von Fußballstadien : Überlegungen am Beispiel des deutschen Profifußballs

Dietl, Helmut; Pauli, Markus - In: Sportökonomie, (pp. 239-262). 2002

Persistent link: https://www.econbiz.de/10001708784

Stadionfinanzierung im deutschen Profifußball - eine lohnende Investition für private Investoren und Profivereine?

Dietl, Helmut; Pauli, Markus - In: Finanzierung des Sports : Beiträge des 2. Kölner …, (pp. 111-130). 2002

Persistent link: https://www.econbiz.de/10001656127