Developing a framework to identify and systematise sources of inefficiencies in sports sponsorship from a sponsee perspective
Year of publication: |
2014
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Authors: | Dietl, Helmut ; Schweizer, Nicolas |
Published in: |
International journal of sport management and marketing : IJSMM. - Olney, Bucks. : Inderscience Enterprises, ISSN 1475-8962, ZDB-ID 2194292-4. - Vol. 15.2014, 1/2, p. 36-56
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Subject: | sports sponsorship | sponsee perspective | model of service quality | sources of inefficiencies | SOI | sponsorship-related goals | sponsor satisfaction | sponsorship income maximisation | image effects | brand building | Sponsoring | Sponsorship | Sport | Sports | Sportorganisation | Sport organization | Effizienz | Efficiency | Sportmarketing | Sports marketing | Bibliometrie | Bibliometrics | Dienstleistungsqualität | Service quality |
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