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A sales force-specific theory-of-mind scale : tests of its validity by classical methods and functional magnetic resonance imaging
Dietvorst, Roeland C.; Verbeke, Willem J. M. I.; … - In: Journal of marketing research : JMR 46 (2009) 5, pp. 653-668
Persistent link: https://www.econbiz.de/10003896265
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Genetic and neurological foundations of customer orientation : field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-658
Persistent link: https://www.econbiz.de/10009621886
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The making of the Machiavellian brain : a structural MRI analysis
Verbeke, Willem J. M. I.; Rietdijk, Wim J. R.; van den … - In: Journal of neuroscience, psychology, and economics 4 (2011) 4, pp. 205-216
Persistent link: https://www.econbiz.de/10009534284
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Theory of mind and empathic explanations of Machiavellianism : a neuroscience perspective
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; … - In: Journal of management : JOM 39 (2013) 7, pp. 1760-1798
Persistent link: https://www.econbiz.de/10010199969
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Neural responses to functional and experiential ad appeals : explaining ad effectiveness
Couwenberg, Linda E.; Boksem, Maarten A. S.; Dietvorst, … - In: International journal of research in marketing : IJRM ; … 34 (2017) 2, pp. 355-366
Persistent link: https://www.econbiz.de/10011734863
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Genetic and neurological foundations of customer orientation: field and experimental evidence
Bagozzi, Richard P.; Verbeke, Willem J. M. I.; Berg, … - In: Journal of the Academy of Marketing Science 40 (2012) 5, pp. 639-659
Persistent link: https://www.econbiz.de/10009997370