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Counting chickens before the eggs hatch : associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272

Persistent link: https://www.econbiz.de/10003793508

Incentive-Aligned Conjoint Analysis

Ding, Min; Grewal, Rajdeep; Liechty, John - In: Journal of marketing research : JMR 42 (2005) 1, pp. 67-82

Persistent link: https://www.econbiz.de/10006641607

Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-272

Persistent link: https://www.econbiz.de/10008146842

Counting chickens before the eggs hatch: Associating new product development portfolios with shareholder expectations in the pharmaceutical sector

Grewal, Rajdeep; Chakravarty, Anindita; Ding, Min; … - In: International journal of research in marketing : IJRM ; … 25 (2008) 4, pp. 261-273

Persistent link: https://www.econbiz.de/10008893108

Incentive-aligned Conjoint Analysis

Ding, Min; Rajdeep, Grewal; Liechty, John - The Field Experiments Website - 2005

Because most conjoint studies are conducted in hypothetical situations with no consumption consequences for the participants, the extent to which the studies are able to uncover "true" consumer preference structures is questionable. Experimental economics literature, with its emphasis on...

Persistent link: https://www.econbiz.de/10005685505

Incentive-aligned conjoint analysis

Liechty, John; Ding, Min; Grewal, Rajdeep - The Field Experiments Website - 2005

Persistent link: https://www.econbiz.de/10011038711