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~person:"Ding Hooi Ting"
~person:"Hussain, Ali"
~subject:"Celebrity endorsement"
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Journal of promotion management : innovations in planning and applied research
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Integrating the S-O-R model to examine purchase intention based on instagram sponsored advertising
Hussain, Ali
;
Ding Hooi Ting
;
Abbasi, Amir Zaib
; …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
1
,
pp. 77-105
Persistent link: https://www.econbiz.de/10013483016
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